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MVRCK

A stylist you talk to. One sentence in, whole outfits out, from a catalogue and your own wardrobe, seen on you before you buy.

mvrck.studio

MVRCK’s Discover screen: a grid of designer pieces with brands and prices, past conversations in the sidebar, and a box to describe a styleDiscover, with the stylist one sentence away

MVRCK is a stylist you talk to. Describe an occasion, drop in a screenshot or point at a jacket you own, and it comes back with complete looks, priced and buyable, that you can see on yourself first. It started in August 2025 as an API and a question, whether a model could put clothes on a photo of you well enough to trust, and it has been built nearly every day since: about 1,800 commits across the app and the API, still going.

How it got here

  • August 2025. Virtual try-on first. Five days in, a photo of you went in and one with the clothes on came out, then several pieces at once.
  • Autumn. A catalogue with real stock, searched by meaning rather than keyword, and a waitlist.
  • Winter. A new web app, started on Christmas Eve, and the stylist became a chat, with search folded into it.
  • Spring 2026. Memory: facts about you kept as a small knowledge graph, so it stops asking. A first native app, built in a day to see how it felt.
  • Summer. The wardrobe: photograph what you own and it reads each piece, then styles from it. Outfits, collections, onboarding, and the stylist proposing a try-on on its own.
  • Autumn 2026. Public outfits and the editorial pages, an outfit photo cut into its pieces, and the native app started properly.
MVRCK’s landing page: the line “Dress like someone with taste and no time” over a row of people in complete outfits
Four outfit photos on MVRCK’s landing page, each a look made from catalogue pieces
mvrck.studio: the line it opens with, and outfits shown piece by piece.

Some of the details

  • The Lens. Hold over a product photo and it magnifies under your finger, to see the weave before you buy.
  • Attaching things to a chat. Pieces, photos and past looks drop into the message as you write it, without leaving the conversation.
  • Reading the wardrobe. An outfit photo is answered first, then cut into its pieces, each line of what it saw finishing its shine before the next.
  • One sheet for a selection. Pick pieces anywhere in the app and act on them all from one place.
  • The stylist’s tools. It searches the catalogue, checks what you own and asks for your avatar itself, and it can hold to a budget.
  • The editorial pages. Each one is the product doing the thing it is about, not an article describing it.

Built with

The web app is SvelteKit and Svelte 5 with Tailwind and shadcn-svelte, on Vercel. The API is Elixir and Phoenix on Postgres with pgvector for the catalogue’s search. The native app is Expo. Its design system, type-led and matte, in Familjen Grotesk and warm greys, is the one this site borrows.

MVRCK

Dress like someone with taste and no time.

On mvrck.studio